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How To Get Started With Youtube SEO
Search engine optimization (SEO) is crucial to any online digital marketing efforts, but learning how to stick out in a way that really helps your business can be difficult. There are enormous SEO agencies out there, as well as people who rode early waves to the top and because of that had the funding to conduct massive tests every time there was a major Google update and stay ahead of the game. The good news is that any webmaster can learn the framework that survives every major search engine update, and a major part of doing that is getting familiar with Youtube SEO.
Follow these tips and you’ll be amazed how quickly your efforts with Youtube SEO will start paying off.
Fill Out a Full Profile
The very first step of Youtube SEO is building your profile. Pick a picture, design even a basic banner, just make sure you don’t have any default background settings. There is absolutely no need for it! You want your profile to be branded (if possible) and look good and active at the very list. This passes the eye test and that is increasingly a major part of staying on top of the search engine optimization game (SEO).
There are two places to really look with the profile. The first is any attached Google account – which will connect with Google+. Have that picture in place, fill out the space for your website or your favorite blog. There are places to fill out some information about who you are and what you’re about. These just make sense as places you want linking back to you.
The next place to check out is the “My Channel” section on the right-hand column of the page. When you go here there is room for a banner to decorate your page under channel art (another branding opportunity) and if you’re not big on graphics look at Fivver for some cheap but quality designs. Then there’s the Channel Design. Great place for a branded backlink to your site, as well as a chance to list some top articles you want ranked and get those internal page URLs.
There’s also not an obvious limit here – so write a lot of words. YouTube’s search relies heavily on exact keyword matches, and Google likes to rank YouTube URLs – so think of this as a quality chance to create a marketing article on your page and give Google a lot of good content to crawl and rank.
Videos Rank Crazy Good
Even before Google bought YouTube, YouTube videos tended to rank very well in search engine results and while the algorithm has changed to the point that the search engines aren’t necessarily looking for a certain % of video results on the first page anymore, there’s little denying that YouTube is still a powerful way to rank for keywords.
These videos you create need to have a keyword in the title of the video, preferably towards the front, and the title should be 70 characters or less. While you can go up to 100, only the first 70 show in search results. You get better results with a short, snappy, to the point title.
Take advantage of that description box. Most people write a short description and post a URL and that’s it. However, you can put an entire article’s worth of text in that description box, all of which gives original content that YouTube’s internal search and other search engines like Google can search for and index. Make sure your main keywords are in the first part of the description somewhere, and remember the first 157 characters appear as a snippet summary of your site: so make it interesting, make a pitch to get attention, etc. After your first sentence, include your URL. It’s not only a solid backlink, but now it’s above the “Show More” fold which means the video itself can now drive traffic to you directly.
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Write Long Keyword Friendly Descriptions
After that first little bit remember: you get a full 5,000 characters to play with in the description. Don’t write a few sentences and a URL. Set up that first paragraph right and then take advantage of all that space. Think short article, not conventional description. Give facts, give information, give an outline of the video that puts in text what it is about using long-tail keywords.
Take advantage of that space and you’ll be amazed the level of long-tail keyword traffic that will begin pouring in. Content is still king: even in YouTube video description boxes.
Make Playlists
Every playlist allows you to add a description for the playlist in addition to all the videos. So make relevant playlists for your niche. Include your own videos in them. Include other people’s videos. Mix and match. People tend to search for entire playlists, especially when they’re devoted to a certain niche and those playlists get their own URL which means more links, more trust, more authority. Those are all powerful things in the world of SEO.
So build lists, and don’t forget those detailed descriptions with URLs back to your main site.
Connect with Social Media Boosting
Share your videos on Facebook and Google+. Mention them on Twitter. Get that little bit of social boost that gives each and extra YouTube video that extra little push or juice in the search engines. Because Google likes videos so much it takes very little to get one of these videos to the front page in many niches. The ROI for a couple minutes of sharing is amazing.
In Conclusion
If you use the strategies outlined in this article you will be a master of using YouTube SEO to help build authority & trust for your main website, and open up floodgates of traffic that come from climbing up to the top of the first page for all your major keywords…and from all the long-tail keywords that your videos keep picking up traffic for.
Did you like this article? Well here’s another one we’re sure you’ll love: White Hat SEO vs Black Hat SEO Techniques – A Thorough Discussion
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