In order to have an effective video marketing strategy, you have be familiar about the existing video marketing tools out there and select the best one that will help you build your first video campaign. Cisco estimates that Internet video traffic will account for 80 percent of all traffic, which means that you need to start experimenting with video marketing immediately. Fortunately, technological advancements mean that you don’t need to be a professional video master to create amazing video content. Video marketing is one of the best ways that you can promote your brand online. To effectively use video, you first have to identify the type of videos you plant to create as well as where and how to market them. You also need to asses how well the videos are performing to make appropriate changes. To do all that, you need the assistance of one or more video marketing tools. Here are ten of the best video marketing tools you should use:
Best Online Video Marketing Tools
1. Vyond (Formerly GoAnimate)
Vyond is what you need of you wish to develop animated videos. It offers a ton of amazing features and is fairly straightforward to use. It offers a massive library of scenes you can use and edit to suit the purpose of your video, with an excellent array of options to suit varied industries.
Vyond even allows you to create your own character, making it appear exactly as you would like it to be, with different skin tones, hairstyles, and clothing. All you then have to do is add your voice by either uploading a file or directly recording and your character will start lip-synching. As a side note, this is the tool we here at iNA use to create our videos, so we are putting our dollars where our mouth is.
2. Wistia
Wistia is a video marketing tool specifically designed for use by businesses since it hosts your videos with the guarantee that they will work on any device. The tool has in-built SEO and does much of the heavy lifting for you when it comes to ensuring that your amazing videos appear in Google search.
Wistia allows you to assess how well or poorly your videos are performing thanks to the in-depth analytics functionality offered. You can even use it to generate leads via video by requesting for viewers’ email addresses as they watch your content.
3. Filmora (Formerly Wondershare Video Editor)
Filmora is available for both Apple and Windows desktop users as well as Android and iOS users too. It is an amazing video editing tool that you can use to create powerful and professional looking videos with relative ease.
Filmora allows you to drag and drop motion graphics into your video or even select from a wide array of filters and overlays to add style to the finished product. Much of Filmora’s library is royalty free and it also supports 4K editing and GIF files.
4. Slidely
If you already have an amazing catalog of existing video clips and photos that you would like to make into a slideshow style video, then Slidely is what you need. This video marketing tool allows you to use your existing media library to create video slideshows that you can share with clients.
Slidely provides a great way to highlight the projects that you have been working on, showcasing the work that you have done from start to finish, or chronicle the journey of your business from its inception to current day. You can upload the finished video to your social media platforms or even your blog/website.
The video you create will be added to the Slidely network, which means that in addition to promoting your business there, you can also get some amazing ideas for other videos from what other creators have done before.
Slidely is available for free on desktop, but there’s also Android and iOS app that you can download and create slideshow videos using videos, photos, and music taken directly from your phone.
5. Powtoon
Powtoon is a great video marketing tool that allows you to effortlessly create professional, animated videos of your services or products, tutorials or presentation. It was established back in 2012 and has earned a reputation for being very easy to use and having an intuitive interface that guides you through every step of the video making process.
Powtoon also allows you to effortlessly export your video to YouTube in just a few clicks. Powtoon has even reported that its users enjoy an impressive 300 percent growth in engagement after using this amazing tool.
6. Magisto
Magisto is specifically designed to help you create amazing videos effortlessly. Whether you wish to create promotional videos for highlighting your services and products, brand-based videos for boosting awareness, or marketing-based videos for generating sales and leads, this tool will help you do it all.
Magisto’s editor is easy to use, even if you don’t have any video creation experience, allowing you to add your own branding, logo, music, captions, and style. If you are creating videos specifically for using on YouTube and Facebook, Magisto offers editing styles designed to work perfectly and produce the best results on these platforms.
7. WeVideo
WeVideo is a great video creator for businesses and marketing purposes. It allows you to create professional looking videos effortlessly. The tool takes just a few minutes to get the hang of, and its Storyboard editing mode is the one of the best especially for first-time users.
Once you have played around a bit with the tool, you can choose from the extensive library of graphics, images, audio, and more provided by WeVideo to create a final product that’s guaranteed to blow your clients and customers away.
8. Viewbix
Viewbix is a video marketing tool for creating quick-fire videos, which are perfect for social media platforms such as Twitter and Facebook. In just 3 steps and 5 minutes, you can have an interactive video that’s linked to your website, portrays your message, showcases your branding and logo, as well as featuring calls-to-action throughout.
A free version of Viewbix is available that you can use to create videos for your business and you can keep track of how well or poorly your video is performing through the analytics package.
9. Renderforest
Renderforest is the video marketing tool you need if you want to create high-quality explainer animations, promotional videos, Instagram, Facebook, and YouTube videos online, and you are short of time. It is the easiest way to get broadcast quality videos effortlessly.
Renderforest offers over 400 animated video templates across different categories and styles. All you have to do is select your preferred template, customize it, and you will have a professional-grade video in as little as 4 to 5 minutes.
10. Design Wizard
Design Wizard has an easy to use video editing tool along with a premium library of over one million images, thousands of TV ad quality videos, illustrations, and graphics.
Design Wizard is integrated with several CRM and marketing platforms, including Hubspot and Marketo, to make it easy to publish the videos you create. And the site has many free features, such as allowing you to resize videos, upload your own fonts, photos, and logos, and create your own custom color palettes.
11. VEED
Veed is a simple online video editing platform, perfect for creating social media video content. You can use Veed to crop, trim, filter, add music to videos, automatically generate subtitles, turn podcasts into videos, and much more.
These are the best video marketing tools out there that will help you create magnificent videos. Use them well and they will help you generate leads in no time.
Are you using other video marketing tools for businesses? We want to know what works best for you! Let us know in the comments below.
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