Though you may be an expert at interior design, chances are you have no clue on where to start with SEO – the quintessence of digital marketing. As interior designers tussle with ever-changing consumer behavior and stiff competition, a familiar question pops up: Why is SEO important for interior designers? Today, with so many interior design contractors and companies vying for the attention of prospective clients, successfully launching and implementing a strong SEO strategy is what will give you a competitive edge and allow you to stay ahead of the curve. So, what are the tricks and hacks for successful digital marketing for interior designers? Check out our foolproof marketing guide for interior designers!
Understanding What Is SEO
Typically search engine optimization is a practice of getting web pages to rank high on search engines. SEO involves elements that not only increase a site’s rankings on search engines but also attract traffic and ensure that site visitors are interested in business. Research indicates that there are approximately 2 trillion searches on Google per day; for this reason, it becomes imperative for all companies regardless of their niche to steer their marketing campaign towards digital marketing and search engine optimization. A robust online marketing strategy ensures that your local, out-of-town and global target audience will be able to find you easily.
Here’s a look at techniques to help you build a solid digital marketing strategy for your interior design business:
Social Media Marketing
Primarily, social media was meant for connecting friends and loved ones. However, today, social media can be quite a powerful marketing tool. Having a strong presence on social media platforms helps you connect and build relationships with real people. Interior design is more about visuals, so make use of Pinterest, Facebook, Instagram and LinkedIn. When using different platforms, get to know what works for one platform and what doesn’t. Done right, social media has the power to redefine your business. For instance, here are tips on how to go about marketing your interior design business on Facebook:
- Make use of Facebook ads; Facebook ads are not only accurate but are also quite cheap, with just about $ 10, you can reach 2,000 people. Facebook ads allow you to choose the audience location, demographics and interests for accurate targeting. Therefore, if you are targeting an audience of millennials, your Facebook ads will be shown to people in that specific demographic who have shown interest in interior design.
- Post, comment and reply: Facebook is all about human connection. Create relevant posts for the audience without hard selling your services or products. Encourage people to comment on your posts. If someone asks about current home decor trends or office decorations, answering their questions might win your business new customers. So be sure to engage with the audience.
Email Marketing
Want to convert home decor and office decor enthusiasts into leads; then email marketing is your go-to. When properly utilized, email marketing can be your best digital marketing tool for your interior design business. Not only is it cheap but it can also bring about impressive returns. To get you started on email marketing, build an excellent list. However, make sure that you ask people if they want to receive emails from you. Create personalized emails with a catchy subject line and a not-too-pushy call to action. For instance, your call to action could say “follow the link to see the latest interior design trends in 2019.”
Another way to leverage the full benefits of email marketing is to integrate social media marketing into your email marketing campaign. When you send out emails, subtly mention to your customers to share and comment, rate or review your content, products or services on social media. Email marketing has the potential to jump-start your social media marketing campaign.
Local SEO For Interior Designers
Global SEO is a vital part of online marketing, but so is local SEO. However, tread lightly to prevent your SEO efforts from leaning too much towards search engines and forgetting one crucial fact – humans are also reading your content and visiting your site. Is your interior design business listed on Bing Listings or Google My Business? If not, be sure add and claim your business on GMB, Bing listings and Apple maps for local SEO. Also, include local authoritative links, keywords and list your business in local directories. Therefore, if you use keywords such as ‘interior design experts Iowa’ and someone is looking for an interior design business say in that location, your business is likely to pop up on the first page. Never neglect local SEO, after all, aside from your pretty storefront, your local SEO efforts are what attract customers to your store.
Content Marketing
Since 2016, digital marketing experts have been singing the same song – content is king. This fact is not about to change in 2019. Create long-form, unique, relevant and engaging content. While it’s tempting to stuff keywords in your content, don’t. Search engines are strict when it comes to poor content, and so are internet users.
Have quality and authoritative content linking to your home decor website. Today, attention spans are pretty short, and if your content cannot draw the attention of site visitors, then you stand to lose many potential clients. To help you create quality content, make sure that your content is skewed towards an audience looking for interior design products and services. You can opt to have your content drafted by interior designer pros such as interior design bloggers. Don’t forget to mention core interior design areas that your business specializes in on your site.
Though you may be an interior design guru, chances are design school didn’t prepare you for digital marketing. Therefore, traversing the digital marketing world can seem like a daunting process. However, don’t let 2019 get here without your business committing to a solid digital marketing campaign that can take your interior design business to a new level. With the above fundamental techniques, you can help your interior design company rank high on search engines and ultimately see sales skyrocket. Need help with marketing your business? Consider partnering with professional interior design digital marketing experts.