The Complete Guide to Twitter Marketing
Twitter marketing is powerful for your business. Twitter, founded in 2006, has grown to be one of the most popular social media sites of the 21st-century with currently over 300 million monthly active users. It’s a social media platform where you communicate messages, known as tweets, to your followers in 140 characters or less. If you have not marked your Twitter page as private, your tweets can be read by the public and picked up by search engines. Although it is not as popular for promoting as Facebook is, free twitter marketing remains an excellent way to get the word out about your business.
You can place ads on Twitter for a price, but the majority of Twitter users take advantage of what can be done for free. So to get the most out of the social media platform for your business is to follow some tried and true tips on Twitter marketing for free!
Optimize Your Twitter Profile
Your Twitter profile is your building block, and it must present you in the best light. It should match your website, blog and any other online tool that you use to market. When you present the same colors, etc., you display an image or a brand that people will recognize. Your Twitter username should accurately reflect your business and should be search engine optimized for best performance. If you are unable to use your exact business name, choose something similar. Your profile photo and header should also represent your brand. For example, your logo is an excellent image to use for your profile photo. You should include your location, your bio and a link to your website or blog. Ensure that your bio states who you are and doesn’t make a potential customer guess.
Twitter Advertising Includes Following People Strategically
As a business, your goal is to follow people strategically. Follow your customers, your business partners, contractors, vendors, suppliers, peers, trade organizations, and competitors to begin. Use a social media site such as Crowdfire to help. When you follow people, people will follow you back, especially if they are interested in your product or service. Never buy fake followers.
Tweet Regularly
Make it your goal to tweet daily or at least Monday through Friday. Take advantage of Twitter’s Analytics to determine when would be the best time for you to tweet, or a time when most of your followers are on Twitter. Try these Twitter tips when you tweet:
- Keep Your Tweets Between 71 To 100 Characters
Your goal is to give your readers valuable information and to answer their questions. You have to do more than just promote, and you need to do it in 140 characters or less. Although you are allowed 140 characters per tweet, focus on keeping your tweets between 71 to 100 characters. This will enable you to get your content in without Twitter cutting it off. Writing tightly and succinctly is essential.
- Include Links With Your Tweets
When you are marketing on Twitter, it’s imperative that you include links in your tweets to direct readers where you want them to click. The links can go to your website, blog, a video, etc. The goal is to get potential customers to click your links to get them closer to conversion or becoming paying customers. Be sure to place your links at the end of your tweets to encourage retweets. You can use a link shortener, such as Bitly, to make your links look better and fit better within your tweets.
- Use “Please Retweet” or Use the Initials “RT”
Another goal with your tweets is to get them shared as much as possible. Sharing on Twitter is done through the use of retweets. With every link that you want to be shared, be sure to include the words “Please Retweet” or “RT” before the content of your tweet. When you asked people to reshare your material, often they will.
- Retweet Others
At the same time, retweet others. Twitter isn’t a platform where you’re talking into a vacuum. Your job is to engage your followers. Engaging encourages retweets, but it also shows that you care about your followers.
- Use The @ Symbol With Some Of Your Tweets
Twitter is a form of content marketing for your business, and that means your job is to do more than just promote. You’ll need to engage and educate your followers to get them interested in what you have to offer before you can hope to convert them. The @ symbol tags a follower on Twitter. Using it also helps with getting a retweet. However, don’t use more than six tags in a tweet. Place a period (.) before an @ sign to get the tweet to show up on your main page. Respond to these as fast as possible.
- Pin Your Most Important Tweet
As a business, there’s going to be something that you want to stick out the most, such as a product sale. Pin that most crucial tweet to the top of your Twitter wall. As discussed earlier, be sure to also include the words “Please Retweet” or “RT.” This tweet will become one of your most popular tweets.
- Use Images and Videos with Your Tweets
Tweets that contain images are more popular than tweets that don’t. So be sure to use pictures with your tweets. For example, if you’re a vacation destination retailer, posting a pic of one of your vacation destinations to your tweet will draw even more attention. Be sure to use the correct dimensions with your images. You can add videos as well. However, you must link to them from a service such as YouTube. You cannot add them directly to Twitter.
- Use Hashtags
Hashtags are some of the most important parts of your Twitter marketing. It brings your tweets to real-time where a potential customer can more easily find what he or she wants. So if you are a vacation retailer in Denver, the hashtags #Denver and #VacationRetailer allows a reader to find what they want easier and puts you in real-time. Use a site such as Hashtagify to help.
Why is there a need for Twitter marketing? Next to Facebook, it’s one of the best ways to get the word out. Be patient in the beginning. It takes time to develop a following and to get those followers engaged in your product or service.
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