You should note that this article, “Facebook For Business Growth,” was either purchased on the iNeedArticles.com marketplace and thus this article was previously available to anyone, or we ordered the article through the iNeedArticles.com ordering platform. As mentioned in our intro blog post, we are featuring articles that have been written by the writers here at iNeedArticles.com. We did not cause the writer to spend an unusual amount of time writing the article on our behalf. In other words, this is a fine example of the quality of writing that is available to all our customers. The final output contains a few minor edits on our part to include graphics, insert links, and so forth. If you’re looking for a basic guide to using Facebook as a marketing tool, please see our post Intro to Facebook Marketing.
Facebook For Business Growth
Facebook for business growth is a major topic today and will probably be five to ten years from now. It’s efficient, effective and easy to implement. Facebook is one of the biggest social media platforms with over 1.8 billion monthly active users. With such a huge audience, one thing is clear- you either jump on the bandwagon or lose your business to your competitors. Read more so you can plan your next big strategy.
Why Facebook For Business is Essential
There are numerous reasons why utilizing Facebook for business purposes is beneficial, especially if you want to get your business off the ground. In this post, we take a look at some of the biggest advantages of implementing Facebook for your business, regardless of its size.
Ease of Use
If you have ever set up an email address and check your mail regularly or even use internet banking, then you can use Facebook. These two are perfect examples of what creating a Facebook account entails. It’s a simple system of steps that are straightforward and easy to follow. All it takes is a few minutes to create a Facebook business page.
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Accurate Targeting
When a person creates a Facebook account, they enter their age, gender, city, country and sometimes address, likes, dislikes and a myriad of other variables. As they use the service, Facebook collects more information on their likes and dislikes as well as who they’re friends with. With Facebook marketing or advertising, you can specifically target the audience you want, which can be very powerful for your business. Using the Home Business Niche as an example, you can narrow down your target market further by opting to show your ads to perhaps stay at home moms who fall in the 30-50 years of age category living in the southwest United States. You can then create an advertisement that’s specifically targeted to a particular demographic and guide the audience to an offer that perfectly suits them. Facebook marketing truly eliminates the uncertainties of advertising that are common in other platforms.
Information Within Minutes
If you have ever tried offline advertising like using business cards, brochures and pamphlets in your local area, you certainly know how time-consuming the venture can be. This form of advertising takes long before you get any response or significant results from your efforts. Other offline forms of advertising like Billboards and TV ads are not only expensive, but it takes a long time before you can judge the effectiveness of the campaign. Well, things are far different when it comes to Facebook marketing. You can set a campaign and witness traffic going to your website within hours, if not minutes.
Budget as Necessary
Facebook advertising is pretty cheap compared to other forms of marketing. If you own a small business, you can start with about $40, evaluate the results and decide from there. It’s all up you to decide how much you’re going to invest in this avenue. If you don’t get the results you are looking for, you haven’t wasted a lot of money and you can make adjustments and keep experimenting. Sometimes, the adjustments can be as simple as using the wrong terms on your ads or targeting the wrong audience. Whatever you decide, you can always do it again on a small budget until you see substantial results.
Do not be left behind; we are in a digital age where everyone owns a computer, a smartphone or a tablet. A huge percent of people who own these devices are active users on Facebook, and that makes them easily reachable. The pros mentioned above are just some of many advantages Facebook marketing has to offer. In our next post, we’ll explore some basic best practices for marketing on Facebook.