Setting up an Amazon business can be tremendously lucrative.
Some of the world’s leading entrepreneurs have harnessed the power of Amazon to grow their companies. With its wide-reaching audience, proven metrics, and ability to sell products, Amazon is a winner and many great minds want to attach to it for their own benefit. If you are in this boat, it’s time to look at the value of good marketing and what it can do for a business.
Too many business owners don’t think about email marketing and that’s why their Amazon business begins to fail. Here are some of the most important tips for running a successful email marketing campaign for your Amazon business.
1) Find a Reliable Email Automation Platform
Start with the basics and find a good email automation platform.
This is going to be your home base and has to be of the highest quality. For example, you can pinpoint which platform will be able to handle your specific needs before signing up. In general, most business owners prefer to work with MailChimp or AWeber depending on their needs. Think about the various packages, compare their features, and pick the one that’s ideal for your setup.
Don’t assume a specific email marketing platform is going to work. It’s all about understanding the interface and imagining yourself using it on a daily basis. If your foundation (i.e. platform) isn’t good enough, how are you going to send out meaningful emails? it will become a disaster and that’s when customers start to hate your brand. Be smart and get this taken care of immediately!
2) Split Test Subject Lines
You will need to test different subject lines to see what works and what does not.
In the past, Amazon business owners would send out generic emails and hope for the best. With the looming competition in each niche, you want to make sure to stand out for all the right reasons. A dull and often “spammy” subject line is going to be ignored in seconds. People don’t want to read through emails that don’t capture their attention and rightly so! Why should they look at something that seems like it should be in the junk folder?
You want to make sure the subject line is captivating, easy-going, and in line with what the email is about.
In some cases, people like to use “click-bait” subject lines and that’s not always the appropriate way to go. By using a click-bait subject line, you’re setting customers up for disappointment and that’s not a feeling anyone wants to be associated with. Keep things simple but make sure to avoid sounding generic. Over time, you will notice how the target audience responds (track everything!) and can start setting up a formula that works. Until then, it’s best to keep playing around with the different options up your sleeve.
3) Learn More About Your Target Audience
You will want to do your homework when it comes to the target audience and what they prefer.
Each niche is going to vary when it comes to the audience and its demographics. Some niches will have an older target audience while others are going to have a more young adult feel to it.
These are details you have to think about before putting together a new set of emails. The wrong tone with your target audience is going to do more damage than good. In fact, this is one of the main reasons email marketing campaigns fall flat on their face. You want to mull over these possibilities as much as possible to make sure you are on top of how the email marketing campaign is going to be run.
As you continue to learn more about the readers, you can start to improvise and adapt.
4) Test Send Times
You should play around with the “send times” to see what works.
For example, you can send the email as soon as a product is put in the shopping cart on Amazon. This may seem cumbersome but is a route some businesses take to complete the sale and get a new conversion for their bottom line. However, others prefer the idea of sending a short email after the sale is done.
If the send time is not in sync with the business and its processes, everything can start to break down. This is where properly timed emails can help push the business to new heights in a matter of days.
5) Make Use of Call-To-Actions
You will always want to make use of CTAs (call-to-action) in your emails.
This is going to vary depending on what you sell as an Amazon business. Let’s assume you sell baby products and someone buys a stroller. Why not let them know more about other products in your inventory (i.e. feeders, carriers) as a way to get them to look? This is all about optimizing the lead and getting more value from them. If they were already willing to spend money on one product, they’re more likely to do it again.
This is why CTAs are of utmost importance in any email marketing campaign. You should always look to promote for the next sale because customers should never become a “one and done” asset.
Always stay in front of your competition by making the most of converted leads. This is how you win the race to the top.
6) Use Images/Videos
Email marketing can become monotonous after a while.
If you ever take a look at the leading businesses in any industry, you’ll realize they make use of images/videos. This is a great way to break up the monotony and get people to look twice. An image/video is going to be far more captivating than a traditional wall of text. By doing this, a business is going to engage the reader and perhaps get them to pay attention to what’s been said.
This is the value of visuals as you look to dominate in your niche.
7) Split Test Frequency of Your Emails
Amazon businesses have to stay on top of their emails and that includes how often emails are sent out.
No one likes the idea of being bombarded by emails every single day! You want to think about how the email will be received, what the reader is going to think, and what your timing is doing in their lives. By overdoing your email marketing campaign, it’s easy to see people ignore what you’re sending their way and that’s never a good feeling. Instead, you want to make sure to get on top of this as soon as you get the opportunity to do so.
Split test the frequency of your emails to make sure you get the timing spot on.
8) Be Willing To Get Creative!
It’s important to get creative when it comes to the emails.
People don’t like the idea of reading boring emails that say the same thing over and over again. In these situations, you don’t want to take yourself so seriously that it becomes impossible to create a positive image around your brand! Yes, it is always smart to stay professional but being creative can even be something as simple as a funny joke that’s relevant to the niche.
Don’t be afraid to think outside the box in these cases because it’ll help your email marketing campaign.
9) Set the Right Tone
The tone is just as important as what is said in an email.
Being unprofessional, rude, or simply inappropriate will never be on. This is how you are going to lose all of your business. Running an Amazon business is all about paying attention to what the target audience wants and always setting the right tone. By doing this, you’re going to stay ahead of the curve and will be able to win people over. Your tone needs to be professional, consistent, and in line with what your brand stands for.
10) Track Everything
The final tip is to track everything associated with your email marketing campaign.
The beauty of choosing a good email automation platform is in their tracking features. These platforms are able to showcase how many people are subscribed, how many emails are opened, and how many people have unsubscribed.
These are vital details that can go a long way in helping optimize your approach to email marketing. By keeping track of this information, you’re already two steps ahead of everyone else as an Amazon business.
Final Thoughts
These tips are going to set the foundation for your business and how it does. Remember, there are many competing names in the industry but those with the best marketing strategy will win the ultimate prize. Think about how you are emailing potential leads and make sure the Amazon business has the opportunity to succeed. It is easy to assume things will work out but that’s always the case when you’re impatient.
By implementing these email marketing tips, you’ll be well on your way to running a great Amazon business!