With millions of people celebrating Easter around the world, it’s become important for businesses to implement holiday-based strategies. Even some of the world’s largest corporations are starting to look at these holidays as a way to earn more money, bring in new leads, and push their companies to new heights. However, it’s important to do this the right way and make sure the business doesn’t lose money. For small businesses interested in implementing an Easter-centric marketing scheme, it’s time to look at the following tips. These Easter marketing tips are the best way to tap into this holiday and make it a part of your company’s marketing vision.
1) Set the Tone
The tone is going to be important when it comes to your marketing campaign.
To do this, you want to showcase a love for Easter as a holiday. Customers don’t want to feel as if you’re doing it to cash in. They want to believe you have the holiday spirit and remain a key member in the community. If so, you want to put your best foot forward by setting the tone. To do this, you will want to tweak the website and make it Easter-centric (i.e. add eggs, bunnies) and simply beautify the site a bit. With a simple step like this, the business will come across as being genuine and serious about winning people over. This is what marketing is all about.
Please note, you want to make sure to set the tone in all aspects of the business. For example, you will want to make adjustments to the main social media accounts, email layouts, and of course the physical location if there is one. The subtle changes are going to go a long way in marketing for you. Remember, half the battle in marketing is the impression you make on people. If you make a good first impression, they are more than likely to assume you’re a great business.
2) Create Easter-Based Giveaways
Giveaways remain a powerful solution at this time of the year.
In marketing, giveaways are a wonderful way to use the “loss leader” strategy. In essence, you are bringing in people by paying out of your pocket (i.e. freebies) but they’re also learning more about your business and may even buy something from your inventory. While this is not a guarantee, you are able to gain people’s attention with the help of Easter. Start sending out emails and posting information about the giveaway on your social media.
This is going to be the first step towards bringing people in for the big holiday.
3) Run Virtual Egg Hunts with Prizes
Yes, you always want to have themed ideas and Easter makes it quite easy.
Growing up, a lot of people will know the idea of finding Easter eggs around the house/neighborhood based on a map. These eggs provide goodies that can be collected. Parents would often put out the eggs and let kids find them.
Well, you are going to be the parent in this case and set up a small scavenger hunt for customers. It can be a virtual egg hunt where small goodies set up on your main website or social media account. Anyone that is able to find them will be given a relevant prize!
4) Set Up an Easter Event
If you own a physical location then it’s best to host an Easter event.
This is one of the best ways to spread the word about your small business and have people come to the actual location. When people start to associate your brand with the community, you will become a king in your niche.
This is why it’s important to put money into this part of your marketing campaign. By setting up an Easter event (i.e. physical egg hunt, hot dog stand), you are going to bring people together and they will want to buy from you.
5) Run an Easter-Based Promotion
Sometimes, it’s the simple things that will get the job done for you.
In this case, you will want to set up an Easter-based promotion that is going to be established for the week before Easter. You will want to make sure it is a week-long, so you have the ability to get the word out to potential customers.
To get the word out, you will want to make use of email and social media marketing. This will let people know what’s on sale and why it’s such a great deal.
6) Run Paid Ads for Easter
A lot of business owners don’t know this but holiday-based searches are common on Google/Bing. In fact, millions of searches are made on these sites for Christmas, Easter, and various other holidays. This has to do with people wanting relevant, up-to-the-minute information, which can be found on major search engines. If you want to tap into this, it’s best to target Easter-related keywords on your website.
This is where SEO is going to be your best friend.
Of course, you have to set this up over the course of a month or two but it will be worthwhile in the long run. Easter-based keywords are ideal because leading up to the day, you’re going to see a tremendous increase in traffic. This is one of the best ways to bolster your numbers and bring in new sales quickly. Small businesses will have a detailed marketing plan and this has to be a trick that’s used to generate sales.
Look at these Easter marketing tips as a way to make the most of Easter and turn it into a great holiday for your small business. Yes, it is going to take a bit of “trial and error” to get things into place but once you get the hang of it, your marketing vision will come to life. Take the time to sit down and put together a comprehensive marketing plan that’s relevant, meaningful, and built around the essence of Easter.