A small business is heavily reliant on its online reputation.
Sometimes, all it takes is a single negative review for the business to spiral out of control. With this in mind, many business owners feel apprehensive about their chances of building a positive brand without dealing with the consequences of a damaging review.
In such situations, it’s best to focus on the right approach towards handling reputation-related objectives. Here are some of the best ways small businesses can improve their reputation online.
Best Ways Small Businesses Can Improve Their Online Reputation
Welcome to our new series of blog posts, where we will spend some more time getting to know the writers on iNeedArticles. Each of the writers that chose to participate were asked to answer 21 questions (20 questions plus a bonus) that are designed to allow customers to get to know the background, writing styles, and personalities of our writers.
We hope you enjoy this interview series.
The Writers On INeedArticles | A Writer Interview Series
Facebook marketing is one of the best ways to reach your customers directly, but it is a challenge to figure out which one of the customers you should be advertising to. This is when you should realize that you can actually end up getting quite a bit of action on your Facebook advertising accounts if you are paying money for the ads, but also if you are using the ads that are done properly. Since this is the case, you should know more about how you can add on Facebook Pixel and how it can actually help you out in getting your audience set in stone on who to advertise to, but also makes it easier for you to save money on your advertising budget. A big challenge after figuring out how Facebook Pixel will help out is trying to figure out how to install it on your WordPress based website.
What Is Facebook Pixel
Facebook Pixel is actually a type of coding that you will be adding into your website. When you add this onto your website you will notice that it is going to allow you to start to get information on the visitors of your website. Now, this does not mean that you are going to get the information on a personal level or even who they are. Instead, you are going to end up getting the information what they like and dislike with the website and their overall interest.
Now, it is important that you realize this is going to only work on people that have a Facebook account. If they do not have a Facebook account you will not be able to get the information, but when they do it tends to connect the likes and dislikes of the people and put them in the audience you have specified for your website. For example, if you have a travel website and are focusing on England, you may find that most people who travel to England like going to Manchester, instead of London. WHich allows you to focus your ads more to these people and help you in getting the proper promotion you want to have for your ads.
How Does Facebook Pixel Help Out
This is going to be something else that you need to consider because you will want to know what kind of help this is going to give you. Well, we started to touch on it a little bit earlier and that is the fact that this is going to allow you to start to get the aim that you need to have on the ads that you are going to be putting out.
Now, you may start to ask yourself how exactly this will help out, but it is very easy to see because this is going to allow you to start to establish audiences based off of the likes of people. This will allow you to advertise specific groups that are going to be focused in on those likes. So this will help you save money on the advertising and actually reach people that are interested in the products that you are putting out.
Does Facebook Pixel Save Money
This is going to be a factor that a lot of people are going to love and that is the fact this is going to save them quite a bit of money. The way it saves money is by allowing for a better targeting of the ads people are going to have running. For example, if you are using an ad that is going to be targeted to a specific audience you are most likely going to get more clicks on the ad, but you will also be able to write the ad in way that is going to allow you to draw in people to click on the ads. So this will help you in saving money on the ads and actually reach a target audience that is going to interested in the product that you are putting out.
How Do You Install Facebook Pixel On WordPress
A challenge that you will find with any of the WordPress based websites is trying to get specific code installed on the site. The reason this is a challenge here is the fact the website is going to often need to get the code installed in the head section of each page for it to work properly. This is the time you should know that you can start to install the code rather easily if you know how and this is going to start with a plugin that you can use.
Since this is going to go in the header section you will want to use a plugin that inserts coding into the header. A common one is simply called insert header and footer. This plugin once you have it installed is going to be very easy for you to use as it makes it easy for you to copy and paste the code that Facebook gives you into the section it needs to be in. Then all that you have to do is click the save button. Once you do this, it will allow you to have the code that you need to have from Facebook Pixels into the pages and allow you to start to get the information right away and not have to worry about trying to install the information on each individual page.
When you are trying to save money on your Facebook advertising you may think about trying to focus your information quite a bit more. Since this is the case, you will want to know more about how Facebook Pixel is able to help you out in getting the reach you want to have to specific audiences. This way you are able to get the proper information on your visitors and know they are going to be able to target your advertising even better than what you are going to expect and this will help you save quite a bit of money on your advertising budget.
Meta tags were of great significance in the early days of Search Engine Optimization (SEO). Back then, they were an effective way to tell search engines what a particular website was called, what it was all about, and the keywords you believed your website should rank for.
Unfortunately, people abused and manipulated Meta tags and they are no longer as essential factor in your search engine rankings as they previously were. However, they still can have a great impact on the search presence of your website as well as your website traffic.
What Are Meta Tags?
Meta tags are a form of metadata that describes the content of webpages to the search engines within the source code. They are part of HTML coding of your website and work behind the scenes to help search engines make sense of each webpage.
Types of Meta Tags
If you are wondering about the Meta tags to use, it is important to know the different types available. While there are numerous Meta tags online, there are just 5 major types of Meta tags that are listed below
1. Title Tag
It defines the title of the webpage and is referred as <title> </title>.
It represents the information seen at the top of the browser as well as in the Search Engine Results Pages (SERPs) It is one of the most important on-page SEO factors when it comes to increasing the ranking of your website. To optimize the title tag for better rankings, ensure that you include the primary keyword at the start of the title tag.
As any online marketer and most businesses will tell you, getting good search engine rankings for your website are worth their weight in gold. There are hundreds of different things you can do, from adding more and better content, tweaking your titles, or changing your keywords regularly to keep Google’s interest and move up in the rankings (for an in-depth analysis of Google’s ranking factors, check out this article). When you have a WordPress site, there are plenty of different people advising you to install various plug-ins and programs that will attract the attention of more customers and Google as well. Tags are one of the many important items that Google looks at in order to serve up your site to those that it thinks are interested in what you have to offer. Take a deeper dive on how Google tag manager works. Take a look at exactly what tags are, how Google uses them, how you can also use them to help the search engines, and why they are so important.
For marketers, there’s nothing as good as easy optimization. Facebook is one of the social platforms that provide marketers with a near infinite number of ways for reaching their prospects. One of these is Facebook Lookalike audience, which is the perfect way for supercharging your online marketing strategy without breaking the bank.
What is a Lookalike Audience?
For those familiar with Google AdWords Similar Audiences, Lookalikes is a very similar feature, albeit much better. Lookalikes is ideally a way to reach a brand new audience on Facebook, with arguably the best feature of all; the new audience isn’t simply defined by a set or targeting parameters, rather, it actually shares certain traits with your chosen set/group of existing prospects. As such, the degrees of similarity that they represent your choice of source audience, and the possibilities of working with lookalike audiences, are endless.
For instance, if you’re selling plugins, uploading a list of your customer’s email addresses can help you to find users on Facebook who acts as previous plugin buyers. If you want to generate leads, creating a lookalike audience from form submissions can help you reach Facebook users that are more inclined to give up their information.
LinkedIn is home to 500+ million users and this number continues to grow larger by the day. In addition, there are 57% of the world’s businesses linking to this social platform. There are also a lot of LinkedIn groups you can join in to discuss and broaden your connections. If this doesn’t illustrate the power of LinkedIn then nothing will!
For those looking to grow their business and make the most of LinkedIn’s social profile, it’s time to build out a proper strategy.
It happens to any blogger no matter how experienced they are or not. The spring of ideas for your sales blog dries up. But, you need to get your blog post content out there and do it fast! You have lots of subscribers who frequently visit your website and you can’t let them down. That puts even more pressure on you to blog, but you don’t want to write anything that comes to mind. So what do you need to do so you can start writing again? Read on and check out these tips so you can never ran out of ideas for your blog.
Never Run Out of Ideas for Your Blog With These Simple Tips
While there are hundreds, if not thousands, of pieces of advice out there about how to improve a website’s rankings or how to squeeze every little drop out of authority or juice out of every written word. What often is too overlooked is the need to actually write for your readers. This might seem obvious or trite, but it actually is an important part of a true long-term SEO strategy for good reason. Read on and check out these four important reasons on why you should write for your readers.
Search engine optimization is a pain and it often is a long drawn out process that is going to take a lot of work to get right. However, one aspect a lot of marketers tend to overlook when they are writing for the search engines is the search intent. So what exactly is search intent and how should you be writing to meet the search intent? Even better, how is changing your writing for your website going to change to meet the search intent? Well, all of that is about to be answered here.
