St. Patrick’s Day is regarded as one of the prominent holidays in Ireland and has maintained an aura among the Irish diaspora. However, it’s also a holiday that’s celebrated across the planet in a number of countries simply for the fun it brings along with it. In this case, small businesses are able to latch on and take advantage of what St. Patrick’s Day has to offer. When done right, a small business can maximize its marketing campaign by leveraging this holiday. We have compiled a handful of St. Patrick’s Day marketing tips so you can get extra lucky on this day.

Small businesses often come with a pre-conceived notion of what’s good and what’s bad. This becomes their biggest downfall because the world of marketing is massive with limitless potential. One of the most underused methods would be blogging as this can help put your business in the upper echelon of its niche. Unfortunately, too many business owners assume it’s going to be a drawn-out process and/or confusing, which is why they give up before starting. Instead of letting this happen, it’s time to take a look at five reasons all small businesses should be blogging starting today.

Need some foolproof Valentine’s day marketing tips this coming holiday?

Valentine’s Day is celebrated around the world and is often a wonderful time to show affection, admiration, and love towards the special people in your life. Along with this beautiful time of the year, it’s important for businesses to maximize the opportunity in front of them.

Many businesses miss out because they don’t pay attention to the viability of a Valentine’s Day marketing campaign. In this read, it’s time to dig deeper into what can be done as a small business while hoping to reap the rewards of this cherished day. Check out our top Valentine’s day marketing tips for your business:

Valentine’s Day Marketing Tips To Grab Your Customer’s Attention

1) Celebrate the Romance on Social Media

It all begins with the use of social media and how you approach it.

The goal should be to have a set of posts/tweets ready for the big day. These themed posts need to revolve around the idea of Valentine’s Day. Do not make these posts generic! You want them to openly illustrate the importance of Valentine’s Day as that’s how you’re going to catch people’s eye. Otherwise, the posts will get lost in the shuffle and you’ll never see the returns that may have been possible.

To celebrate romance on social media, you’ll want to create posts that are designed to accentuate the love-based them. You want something that has the relevant colors, phrases, and images that are associated with Valentine’s Day. By doing this, you’ll gain people’s attention.

2) Promote Love Through “2 for 1” Sales

With Valentine’s Day being about couples, it’s never a bad idea to promote love in the form of a 2 for 1 deal. In essence, this is a great way to get people to enjoy the moment, learn about your small business, and still see the connection to Valentine’s Day.

For example, let’s imagine you are selling a collection of shower products. Why not pair a “His and Her” set of body washes for this day? By doing so, you give people a wonderful deal and create a positive memory for the customer. Creating an emotional connection and tying that back to your product or services is a great way to build customer loyalty. A simple sale is nice but it doesn’t have the same impact as getting involved in the celebrations.

So think about your products and services, and how you can pair them together to create a positive experience for your customers.

3) Maximize Valentine’s Day Theme in Your Email Marketing

Using email campaigns is the fastest way to get your message out to your customers.

Yes, this won’t be the only way you promote on Valentine’s Day but it is one of the leading options up your sleeve.  Plan the campaign well in advance so you hit customers up with offers well ahead of the holiday. You should initially plan to run a single email that goes out before February 14th. Some small businesses prefer the idea of creating sets of emails that can be sent out leading up to the big day. This is up to you and it’s important to make sure most of the work is done well in advance.

Don’t send out the first email on February 14th as that may be too late for people to buy. Instead, you want to have it leading up to the day, so people can prepare and have their funds ready to buy what you’re selling to them.

4) Ask Loyal Customers To Mention Their Loved Ones Online

Your loyal customers can become a great source of inspiration on Valentine’s Day.

Everyone has a story or two to share and it is never a bad idea to get them to speak up. In fact, you should also encourage those that are single to share more about important people in their lives because this is a day catered to love whether it’s a spouse, boyfriend/girlfriend, or a parent.

To do this, engage with loyal followers through social media platforms to see how people are celebrating the day. They will feel involved and loved by the brand, which is a major win for you.

5) Use Relevant Hashtags on Social Media

Twitter has made hashtags popular, so make use of them. Think about fun and holiday-appropriate hashtags well in advance. They should be built around Valentine’s Day and work with what you are hoping to sell. Create a few posts and make sure to get them up as soon as possible.

6) Spread the Love

In essence, act as a positive contributor to society. This is a day for small businesses to demonstrate love for their communities. There’s no better way to show this than with a charitable contribution. Take the time to seek out a meaningful charity and donate funds on behalf of the brand. This is a great way to celebrate the day and show you remain an integral part of the community.

When customers start to notice this, they will appreciate your business. We hope that these Valentine’s Day marketing tips can help you boost sales and improve your conversions on this one extra sweet day.

Do you have any other helpful Valentine’s day marketing tips? Let us know on the comment section below!

Did you like this article? Well here’s another one we’re sure you’ll love: Facebook For Business Growth – Why You Need To Start Using Facebook Now

Let’s stay connected! Follow us on Facebook, Twitter and Instagram.

Here at iNA, we are starting a new series of blog posts dedicated to best marketing practices for specific industries that some of our clients and readers operate in. As always, these articles are written by INA staff members. In this case, we’ve specifically asked a writer who has expertise in the dental industry to write this article. To all the dentists out there, we hope you enjoy these top 5 foolproof dental marketing strategies to attract more patients this year!

Top 5 Dental Marketing Strategies To Try This Year

On average, a solo dental practice requires more than 20 new patients every month (at the lowest) for it to grow and succeed. However, the problem is that traditional dental marketing practices will not get you this figure. We are living in a period where more than 90% of customers go on the web to find a local service. And since most potential customers are not searching for a dentist via traditional media (TV, radio, newspaper, etc.), you will need to embrace a new set of marketing practices. If you are looking for marketing best practices, Here are a few of our recommended best practices:

Continue reading “Dental Marketing Strategies That Actually Work | INA Marketing Series”